Looking for a style that feels cozy, timeless, and a little bit beachy? The coastal grandma aesthetic is here—and it’s not just for grandmas! This trend blends relaxed fashion, soft home décor, and a love for the little things in life.
Whether you live by the sea or in the city, you can bring this peaceful vibe into your wardrobe and your home. In this article, we’ll share 10 easy tips to help you live the coastal grandma lifestyle with ease.
What Is the Coastal Grandma Trend?
The coastal grandma look is inspired by soft colors, comfortable clothes, and a cozy, calm lifestyle. Think of linen shirts, white kitchens, fresh flowers, and reading by the window while sipping tea.
It’s a style that got popular on social media, especially from fans of movies like Something’s Gotta Give, where Diane Keaton rocks the perfect seaside vibe—simple, clean, and elegant.
It’s not about age—it’s about attitude.
Coastal Grandma Fashion Tips
1. Wear Loose Linen Everything
Linen pants and shirts are the stars of this style. They’re breathable, soft, and perfect for hot or breezy days.
Tip: Choose natural colors like white, beige, light gray, or pale blue. These colors reflect the sea and sky and always look fresh.
2. Oversized Sweaters Are a Must
Layer up with cozy sweaters, even in summer evenings. The goal is to feel comfy and classy at the same time.
Tip: Go for materials like cotton or cashmere. Soft knits in oatmeal or cream shades are best for that effortless coastal look.
3. Accessorize with Straw Hats and Totes
A wide-brim straw hat and a woven tote bag give that beachy grandma glow. It’s stylish and practical!
Tip: Pair your tote with a reusable water bottle and sunglasses—eco-friendly is part of the vibe.
Coastal Grandma Home Ideas
4. Stick to Soft Neutrals
Your home should feel like a gentle hug. Whites, creams, and soft blues are the best palette for coastal vibes.
Tip: Use white curtains, light wood furniture, and soft beige rugs. Add one or two navy or ocean-blue accents for pop.
5. Add Natural Materials
Wood, wicker, rattan, and linen fabrics bring the outdoors inside. These textures add warmth and charm.
Tip: Try a wicker basket, seagrass rug, or a rattan chair in your reading nook.
6. Bring in the Ocean Air
Coastal grandma homes always feel fresh. Keep windows open, light candles with sea salt or lavender scents, and let nature flow in.
Tip: Place potted plants like lavender or rosemary near your window for both fragrance and beauty.
Coastal Grandma Lifestyle Vibes
7. Cook Simple, Fresh Meals
A coastal grandma loves to cook—but she keeps it simple. Think fresh salads, grilled fish, and lemony pasta.
Tip: Try making a tomato basil salad with fresh olive oil. Serve with a slice of sourdough and a glass of chilled white wine.
8. Make a Cozy Corner for Reading
Every coastal grandma needs a reading nook. Choose a quiet corner, a soft chair, and a blanket.
Tip: Add a small bookshelf, a lamp with warm light, and your favorite book. Bonus points if there’s a view of the garden.
9. Host Calm, Beautiful Gatherings
Think quiet tea parties, brunch with soft music, or sunset dinners. Keep it relaxed and beautiful.
Tip: Use linen napkins, white plates, and simple flowers in mason jars. Keep the guest list short for meaningful conversations.
10. Find Joy in Slowing Down
The real magic of the coastal grandma style is in how it makes you feel—calm, creative, and content.
Tip: Spend time in nature. Water your plants. Take a walk without your phone. Journal your thoughts. Enjoy the little things.
Conclusion
The coastal grandma aesthetic isn’t just about fashion or home decor—it’s about living a life full of peace, purpose, and beauty.
By adding these simple ideas into your daily routine, you can create a space (and a mindset) that feels calm, cozy, and totally charming—no matter where you live.
So go ahead—put on that linen shirt, brew some herbal tea, and enjoy your new favorite style.