Suicideboys Net Worth: A Deep Dive into the Hip-Hop Duo’s Financial Success
The Rise of Underground Legends
Picture this: Two cousins from New Orleans, drowning in depression and drug addiction, decide to bet everything on their music. Fast forward a few years, and they’re headlining festivals, topping charts, and building a multi-million dollar empire. This is the story of Suicideboys, the controversial rap duo that turned their pain into profit.
But just how much are they worth? And how did they climb from the depths of the underground to become one of hip-hop’s most financially successful acts?
In this article, we’ll take a deep dive into the Suicideboys net worth, exploring every facet of their rise to fame and fortune. From SoundCloud struggles to sold-out shows, we’ll uncover the secrets behind their success and what it means for the future of hip-hop.
From NOLA to Net Worth: The Suicideboys Story
Humble Beginnings in the Big Easy
Ruby da Cherry and Scrim, the cousins behind Suicideboys, didn’t start with silver spoons in their mouths. Born and raised in New Orleans, they grew up surrounded by the city’s rich musical heritage, but also its darker underbelly of crime and addiction.
Their early lives were marked by struggle, with both members battling depression, anxiety, and substance abuse. It was these experiences that would later fuel their raw, unfiltered lyrics and resonate with millions of fans worldwide.
The SoundCloud Come-Up
Like many modern rappers, Suicideboys’ journey to fame began on SoundCloud. In 2014, they started releasing a flurry of EPs and mixtapes, each one darker and more intense than the last. Their unique blend of trap beats, metal influences, and brutally honest lyrics quickly gained traction in the underground scene.
Collaborations with other up-and-coming artists like Pouya and Bones helped expand their reach. But it was their relentless work ethic – releasing new music almost weekly – that truly set them apart. This constant stream of content not only kept fans engaged but also laid the groundwork for their future financial success.
Breaking Through the Mainstream Barrier
The Suicideboys net worth didn’t skyrocket overnight. It was a gradual climb, punctuated by key milestones that pushed them further into the spotlight. One of the biggest came in 2018 with the release of their debut studio album, “I Want to Die in New Orleans.”
The album was a commercial and critical success, debuting at number 9 on the Billboard 200 chart. This mainstream breakthrough opened new doors for the duo, significantly boosting their earning potential and setting the stage for their future financial growth.
Show Me the Money: Breaking Down Suicideboys’ Revenue Streams
Streaming Royalties: The Digital Gold Mine
In today’s music industry, streaming is king – and Suicideboys reign supreme in this domain. With billions of streams across platforms like Spotify, Apple Music, and YouTube, a significant portion of the Suicideboys net worth comes from digital royalties.
Let’s break it down:
- Spotify: With over 13 million monthly listeners, Suicideboys earn an estimated $50,000-$100,000 per month from Spotify alone.
- YouTube: Their official channel boasts over 2 million subscribers and 500 million views, translating to roughly $1-2 million in lifetime earnings from the platform.
- Other streaming platforms: While exact figures are hard to come by, it’s safe to assume that streams from Apple Music, Tidal, and other services contribute several hundred thousand dollars annually to the Suicideboys net worth.
Touring: Where the Real Money Is Made
While streaming provides a steady income, touring is where hip-hop artists like Suicideboys really cash in. Before the COVID-19 pandemic, the duo was known for their electrifying live performances and sold-out shows.
A typical Suicideboys tour might include:
- 30-50 shows across North America and Europe
- Venues ranging from 2,000 to 10,000 capacity
- Ticket prices averaging $40-$60
Assuming an average of 5,000 attendees per show and 40 shows per tour, we’re looking at potential gross earnings of $8-12 million from ticket sales alone. Factor in merchandise sold at these events, and it’s clear why touring is such a crucial component of the Suicideboys net worth.
Merch Madness: Turning Fans into Walking Billboards
Speaking of merchandise, Suicideboys have turned their brand into a veritable fashion line. From t-shirts and hoodies to more unique items like skate decks and ash trays, their G*59 Records merch store is a goldmine.
Conservative estimates suggest that merch sales could account for $1-2 million in annual revenue, significantly padding the Suicideboys net worth. The genius of their merch strategy lies in its exclusivity – limited drops and collaborations with streetwear brands create a sense of urgency among fans, driving sales through the roof.
G*59 Records: From Artists to Entrepreneurs
In a savvy business move, Suicideboys established their own record label, G*59 Records. This not only gives them more control over their music but also opens up new revenue streams:
- Signing and developing new artists
- Taking a cut of these artists’ earnings
- Selling G*59 branded merchandise
- Potentially licensing their music catalog
While the exact contribution of G*59 to the Suicideboys net worth isn’t public knowledge, it’s likely in the millions, considering the success of signed artists like Ramirez and Germ.
By the Numbers: Suicideboys’ Streaming and Chart Performance
To truly understand the Suicideboys net worth, we need to look at their performance metrics. Here’s how they stack up:
Spotify Dominance
| Metric | Number | Industry Comparison |
|---|---|---|
| Monthly Listeners | 13 million+ | On par with mainstream acts like Lil Uzi Vert |
| Top Track Streams | 200 million+ | Comparable to hit singles from major label artists |
| Playlist Inclusions | 500,000+ | Indicates strong algorithmic and editorial support |
Chart-Topping Success
Suicideboys have seen multiple releases crack the Billboard charts:
- “I Want to Die in New Orleans” – #9 on Billboard 200
- “Stop Staring at the Shadows” – #27 on Billboard 200
- “Long Term Effects of Suffering” – #25 on Billboard 200
These chart positions not only boost their profile but also directly impact the Suicideboys net worth through increased sales and streaming numbers.
The Business of Being Suicideboys: Entrepreneurial Ventures
G*59 Records: More Than Just a Label
While we touched on G*59 Records earlier, it’s worth diving deeper into how this venture contributes to the Suicideboys net worth. By establishing their own label, Ruby and Scrim have positioned themselves as music industry moguls, not just artists.
G*59 allows Suicideboys to:
- Retain a larger portion of their own music profits
- Earn from other artists on the roster
- Control their creative direction without major label interference
- Build long-term value through their music catalog
Brand Partnerships: Selective but Lucrative
Unlike some artists who jump at every endorsement opportunity, Suicideboys have been selective with their brand partnerships. This approach has helped maintain their authenticity while still adding to their bottom line.
Some notable collaborations include:
- Limited edition merchandise with streetwear brands
- Exclusive content deals with streaming platforms
- Sponsored festival appearances
While the exact figures aren’t public, these deals likely contribute hundreds of thousands, if not millions, to the Suicideboys net worth annually.
Projecting the Future: Where Will Suicideboys Net Worth Go From Here?
Current Net Worth Estimate
As of 2024, the combined Suicideboys net worth is estimated to be between $10-$15 million. This figure takes into account:
- Accumulated earnings from music sales and streaming
- Revenue from tours and live performances
- Merchandise sales
- Income from G*59 Records
- Brand partnerships and other business ventures
Factors Influencing Future Growth
Several factors could impact the trajectory of Suicideboys net worth in the coming years:
- Streaming Growth: As their catalog expands and new fans discover their music, streaming revenue is likely to increase.
- Post-Pandemic Touring: With live events returning in full force, Suicideboys stand to earn significantly from touring.
- G*59 Records Expansion: Signing and developing new successful acts could provide a major boost to their income.
- Merchandise and Brand Deals: Continued innovation in their merch line and strategic brand partnerships could open new revenue streams.
- Musical Evolution: Their ability to evolve their sound while maintaining their core fanbase will be crucial for long-term financial success.
Comparative Analysis
To put the Suicideboys net worth in perspective, let’s compare them to other artists in the hip-hop scene:
- Travis Scott: Net worth of $60 million+
- Lil Uzi Vert: Net worth of $25 million+
- Denzel Curry: Net worth of $5 million+
While Suicideboys aren’t quite at the level of mainstream superstars, their net worth is impressive for artists who built their career largely outside the traditional music industry system.
The Bigger Picture: What Suicideboys’ Success Means for Hip-Hop
The financial success of Suicideboys represents more than just two artists making it big. It’s a testament to the changing landscape of the music industry and the power of cultivating a dedicated fanbase.
Lessons from the Suicideboys Playbook
- Authenticity Sells: Suicideboys never compromised their dark, raw style, proving that staying true to your artistic vision can lead to both critical and commercial success.
- Direct-to-Fan Engagement: By leveraging social media and platforms like SoundCloud, they built a devoted following without major label support.
- Diversification is Key: From music to merch to their record label, Suicideboys have created multiple revenue streams to bolster their net worth.
- Quality and Quantity: Their prolific output kept fans engaged and continually grew their catalog value.
- Business Acumen Matters: By taking control of their business affairs early on, they’ve been able to maximize their earnings and build long-term wealth.
Conclusion: The Future Looks Green for the Boys in Grey
From the gritty streets of New Orleans to the top of the charts, Suicideboys have carved out a unique path to success in the hip-hop world. Their journey from SoundCloud obscurity to multi-millionaire status is a blueprint for aspiring artists in the digital age.
As we’ve seen, the Suicideboys net worth isn’t just about music sales or streaming numbers. It’s the result of a multi-faceted approach to their career, combining raw talent with savvy business moves and an unbreakable connection with their fans.
Looking ahead, there’s every reason to believe that the Suicideboys net worth will continue to grow. With a dedicated fanbase, a solid business foundation, and an ever-expanding catalog of music, Ruby da Cherry and Scrim have positioned themselves for long-term success in an industry known for its fleeting fortunes.
Their story is more than just a rags-to-riches tale – it’s a testament to the power of authenticity, hard work, and strategic thinking in the modern music landscape. As the industry continues to evolve, one thing is certain: Suicideboys have built a financial empire that’s anything but suicidal.